2021 marketing strategy, digital strategy, marketing

4 Local Search Trends To Look Out For In 2021

As we are in week two of this new year, myself and our marketing team at Successful Media, we’re delighted to share with you 4 Local Search Trends To Look Out For In 2021.


Google My Business (GMB)

Google My Business has grown into a very powerful business tool. No business can underestimate its control over potential new customers and the constant stream of business traffic. Google continues to invest in its business tools, constantly bringing updates to help consumers choose a business.

From safety information in light of Covid-19, highlight temporary closures, providing answers to give consumers new insights of business itself and of course google posts, events and offers. With yet another interface to update and stay on top of, we recommend you look for a service like www.successfulseo.ie that can manage it all for you.



Reviews help consumers decide if they can trust a business and will become even more important to how Google ranks a business in 2021. As more and more people shop locally online, consumers will look at how a company responds to reviews on top review sites like Google and Facebook.

They will also look at the number of reviews a business has and their Google rating, with a higher Google rating leading to more conversions from local search.

Apple Maps

Apple Maps recently released a host of new features in Q4 of 2020. Apple Maps now offers users a more personalized guided experience of places and businesses using its service.

At Apple Maps core is privacy and this could be key in 2021 with consumers more vigilant than ever about what information they share online, you do not need to be logged in to use Apple Maps for example. Businesses should focus on claiming and optimizing their business on Apple Maps in 2021.

Worth a look www.successfulseo.ie works with many of Apple’s local data partners providing a solid path to updating and managing business information across Apple Maps.

Voice Search

Voice sales will continue to rise in 2021, 58% of consumers have used voice search to find local business information in the last year.

The accuracy and convenience of voice assistant devices like Alex, Amazon Echo and Google Home will help voice assistant sales reach over €30 billion in 2022. Similar to Apple Maps, it is difficult to add your business to these services directly, however www.successfulseo.ie network can do the job for you along with 30 other networks – http://successfulseo.ie/

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